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Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

Excited about your new Facebook page but don’t know what’s next?  What does a truly advanced company look like in social business?  They can say yes to seven or more of these ten criteria. We’ve been interviewing the most sophisticated brands in the world when it comes to social business for our upcoming report on “Enterprise [...]
Posted on 2 September 2010 | 3:53 pm
CMOs must approach social technologies in an integration fashion Although social technologies have been capturing marketers time for over four+ years in corporate, they’ve often been operated in a silo as experimental, or a separate deployment from traditional marketing. Yet the savvy marketing leader knows that reaching customers is increasingly becoming challenging as their touchpoints [...]
Posted on 30 August 2010 | 3:16 pm
Jeremiah: The following is a cross posting of our Founder’s blog post on the Altimeter’s blog.  I shared her sentiments completely, and am not sure if I could add anything, so I felt it was just best to repost here.  Later, at another time, I’ll discuss the learnings from starting a company from scratch, and [...]
Posted on 28 August 2010 | 8:12 pm
Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In fact, this is the second time this month I’m posting this “On The Move” post due to submission volume. Clearly, there is more activity happening in the industry from my perspective, [...]
Posted on 25 August 2010 | 3:56 pm
Left: The crew at Hawaii Public Radio, Oahu.  Left to Right: Ryan Ozawa (@hawaii),  David Lau (@synwpn), Kara Imai (@hawaiikara), Jeremiah Owyang (@jowyang), and Burt Lum (@bytemarks) How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists?  Listen in to find out. Thanks to Burt Lum (Twitter) and Ryan [...]
Posted on 24 August 2010 | 5:10 pm
Kit Kat got a lot of flack from the Greenpeace brandjacking, yet, I wanted to point out a marketing campaign where they leveraged popular news mentions. What was interesting is they used a simple email and some doctored photos, on Good Friday in the Netherlands (a country in which 45% are not religious) A few [...]
Posted on 24 August 2010 | 6:40 am
Data is important. It helps us to guide our decisions based on facts –not just gut instinct. Lately, this data from eMarketer (thanks Scott Monty) has been floating around the web, and I want to add my own thoughts. Having conducted similar trust research, or seen the data from others, much of [...]
Posted on 23 August 2010 | 4:52 pm
In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which go back a few years. People on the Move in the Social Business Industry Vanessa Sain-Dieguez joins Hilton as Worldwide Social Media Strategist. She’ll guide Hilton Worldwide’s portfolio of brands and [...]
Posted on 4 August 2010 | 6:43 pm
This is followup data from the Altimeter Report: The 8 Success Criteria For Facebook Page Marketing, you should read this first. Thanks to your help, Altimeter Group’s latest research on Facebook Marketing Best Practices, which now has over 17,000 views, and over 1,900 downloads (see slideshare stats) in less than a week. While we tried to include [...]
Posted on 2 August 2010 | 6:19 pm
Report Snapshot (full report embedded below) Altimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation [...]
Posted on 27 July 2010 | 9:07 pm
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DISCLAIMER: This site is not afiliated to Elgg.org, or to Curverider.

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vazco_xgadgets

This plugin allows you to add XGadgets on group pages. Games, translators, news, chats, RSS feeds and many more. You can find what the XGadgets are on this page.The XGadgets are specific for the group and can be added by the group's owner.

 

Price: $19,99

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vazco_spotlightedit

This plugin enables you to edit the content of your spotlight from administration page, as well as manage the way the spotlight is displayed. You can move spotlight to the top of the page, as well as open it each time user logs in (user can hide spotlight for one loggin session only). You can also define different spotlights for any context on your site - you can have different spotlight for files, main page, settings etc. - all available in text editor.

This plugin is integrated with vazco_ads plugin

 

Price: $19,99

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vazco_karma

This plugin gives user points for certain actions they perform and allows them to go higher in ranks with time. It's a great way to motivate your users to commit to the site.

Extensions:

 

Price: $24,99

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vazco_topbar

The plugin allows you to:

  • add dropdowns with links of your choice to your topbar
  • define the dropdowns and links to be visible for: everyone, logged in users, administrator
  • use administration submenu straight from the administration dropdown
  • view your unread messages straight from topbar
  • join tools menu with profile icon to save space
  • join user settings with the profile dropdown to save space
  • show/hide Elgg logo
  • add login box to the topbar for a not logged in users

All settings are fully customizable in plugin's settings

You may be also interrested in a set of templates for this plugin.

 

Price: $14,99

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vazco_avatar

This plugin allows administrator to add public avatars to the site, including interactive flash avatars. This saves your brandwidth and disc space, as well as creates better user experience.

 

Price: $25,00

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vazco_mainpage

This plugin lets you customize your main page widgets, just like dashboard. It lets you place any HTML text on the main page as well. You can create different set of mainpage widget for each language.

It's great for adding AdSense ads to your front page, and can significantly increase income you get from advertisements.

 

Extensions:

3-column layout

 

Price: $19,99

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vazco_gmap

vazco_gmap plugin provides Google Maps support for Elgg.

FEATURES:

  • It adds location select capabilities to google-map, form and related plugins
  • It adds reverse geotagging capability
  • It displays locations on forms, group and user profile
  • it can be easily adopted to add location to any content
  • It can be easily used to add geotagging to any Elgg element (photo, event etc.)
  • guess user's location by his IP address
  • display maps straight on the user/group/custom form
  • display all users on a map

COMMERCIAL EXTENSIONS :

 

Price: $75,00

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